Unsolvable problems are an endless source of innovation
What do my pen, smartphone, and sneakers have in common?
They effectively solve the tasks they were designed for.
I don’t need a better pen or backpack.
But problems such as low travel speed, poverty, or inaccurate weather forecasts are far from solved.
Every step towards solving them can turn into a successful business.
The best problems to build your strategy on are:
[1] Big problems that everyone has and recognizes, and
[2] That no one knows how to solve.
Finding solutions to them can be very difficult.
But those who succeed thrive.
Svyatoslav Biryulin
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Do you have a comprehensive, working, and winning strategy? Find it out by taking the most comprehensive strategy test, the Ultimate Strategy Checklist by Svyatoslav Biryulin. This checklist consists of 25 key questions and numerous additional ones. If you don’t have an answer to at least one of them, it might be worth refining your strategy. To get it for free, just subscribe to Svyatoslav’s free newsletter here. You will receive the link in the welcome email.
Check out my new book, Red and Yellow Strategies: Flip Your Strategic Thinking and Overcome Short-termism, here.
