We have many tech companies. But will we ever have human-centered companies?
Apple Vision Pro came out a year ago.
I was among the skeptics.
My biggest question was, “What customer needs does it satisfy?”
It has turned out to be a solution in search of a problem.
In 2024, Apple sold no more than 450,000 units – much less than it had planned.
Apple Vision Pro reveals a strategic thinking bias many tech giants fall into.
They launch innovative products not because they improve consumers’ lives but simply because they can.
Apple Vision Pro
Echo (Alexa)
Google Nest
Metaverse
Driverless cars
What else?
Today, they try to incorporate AI into any product. Is your coffee maker still not powered by AI?
New markets don’t develop around new technology. New markets develop around a new way to solve an old customer problem, and technology can enable that.
We don’t need more tech startups. We need more human-centered startups.
Svyatoslav Biryulin
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