Business today feels like a boys’ game: everyone’s racing to win while customers lose.
Traditional success metrics are always about comparison.
Your business is profitable? What if competitors are more profitable?
Your market cap is growing? What if others’ market caps are higher?
It shifts our focus from customers to competitors.
What if we rethink strategic success?
If a company:
[1] Has found its core customers
[2] Has identified their needs
[3] Consistently meets these needs
[4] Has a strategy that helps it replicate its success decade after decade
then this company is truly successful.
Such a definition helps a team to focus on customers, not rivals.
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Check out my new book, Red and Yellow Strategies: Flip Your Strategic Thinking and Overcome Short-termism
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