Strategy isn’t a recipe, it’s a cookbook

In the 1960s, the US and Europe had 5+ car and appliance makers and 10+ clothing brands.

The main strategic challenges were to win the competition and to sell more stuff.

SWOT, PEST, BCG, and other “business hopscotch” were great at helping business leaders find all the crucial answers.

In today’s brutal competition, the goal isn’t to make customers buy our products but to make products they want to buy.

Here’s the thing: modern strategy isn’t about answering “what should you do?” It’s about “how should we think?”

If someone gives you the same recipe for a startup, a tech company, or a concrete plant—don’t buy it.

Svyatoslav Biryulin

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I help businesses scale fast by creating new markets. Do you need expert guidance to craft a winning strategy for your business? DM me.