Strategy in Three Minutes. Episode 15
1. Strategy and Value Exchange: Focus on pleasurable, not measurable We love to squeeze our nonlinear, complex world into linear scales, formulas, and charts. The question is, what data do…
Managing By Measurable Metrics Leads to Immeasurable Losses
Never measure a 3D world with a flat ruler 1970 was a difficult year for humanity. The Vietnam War was in full swing. The Bhola cyclone struck Pakistan and India…
How You Measure Success Determines Who You Focus On
Business today feels like a boys’ game: everyone’s racing to win while customers lose. Traditional success metrics are always about comparison. Your business is profitable? What if competitors are more…
Strategy in Three Minutes. Episode 14
1. Strategy and Value Exchange: Small Tasks Don’t Lead to Big Ideas The scale of the target customer need determines the scale of the strategy The market is not a…
When Vision Inspires, Outcome Backfires: Focus on the problem, not on the solution
Originally published in my newsletter. “Don’t fall in love with your solution. Fall in love with the problem.” Paul Graham Can you imagine a startup that raised $1.7 billion in…
Strategy in Three Minutes. Episode 13
This is an episode of Svyatoslav Biryulin’s free newsletter Strategy in Three Minutes. Subscribe for free here. 1. Strategy and Value Exchange: Your value network makes you or breaks you…
No-strategy approach: Embrace layered strategic thinking instead
“If you define the problem correctly, you almost have the solution.” Steve Jobs There’s an old joke. A man was walking through the desert and found an old brass lamp.…
Following the path matters more than seeing around corners
Following the path matters more than seeing around corners Daily short-termism kills more strategies than wrong forecasts. Companies go to great lengths to align their long-term goals with everyday tasks.…
Strategy in Three Minutes. Episode 12
1. Strategy and Value Exchange: Don’t be better. Be better than the impossible. How to create more value for customers. Contribution margin doesn’t show how much value you’ve created for…