Business today feels like a boys’ game: everyone’s racing to win while customers lose. Traditional success metrics are always about comparison. Your business is profitable? What if competitors are more…

1. Strategy and Value Exchange: Small Tasks Don’t Lead to Big Ideas The scale of the target customer need determines the scale of the strategy The market is not a…

Originally published in my newsletter. “Don’t fall in love with your solution. Fall in love with the problem.” Paul Graham Can you imagine a startup that raised $1.7 billion in…

This is an episode of Svyatoslav Biryulin’s free newsletter Strategy in Three Minutes. Subscribe for free here.  1. Strategy and Value Exchange: Your value network makes you or breaks you…

“If you define the problem correctly, you almost have the solution.” Steve Jobs There’s an old joke. A man was walking through the desert and found an old brass lamp.…

Following the path matters more than seeing around corners Daily short-termism kills more strategies than wrong forecasts. Companies go to great lengths to align their long-term goals with everyday tasks.…

1. Strategy and Value Exchange: Don’t be better. Be better than the impossible. How to create more value for customers. Contribution margin doesn’t show how much value you’ve created for…

Annual Budgeting Is a Pricey Illusion – Time to Dump It for Good This is an article from my newsletter. You can subscribe to it for free here. Autumn has…