The Most Dangerous Enemy of Your Strategy? Your Own Innovation.

5 Cognitive Biases in Business Strategy I Suffered From as a CEO — and How I Help Others Avoid Them. Part 5 The better your new product, the harder it…

About me

About Svyatoslav Biryulin My name is Svyatoslav Biryulin. I am a former CEO with more than a decade of executive experience. Since 2012, I have served on multiple boards of…

You Will Change. Your Strategy Should Too: The End of History Illusion

5 Strategic Thinking Biases I Suffered From as a CEO — and How I Help Others Avoid Them. Part 4 We know the world is changing. But we forget we’re…

Walmart, Fake Smiles, and Woodshed: the Subject-Object Strategic Fallacy

5 Strategy Mistakes I Made as a CEO — and How I Help Others Avoid Them. Part 3 Many CEOs I’ve worked with said “my strategy” or “our plans,” but…

Strategy as a Leap Three Steps Ahead

5 Strategy Mistakes I Made as a CEO — and How I Help Others Avoid Them. Part 2 Your product is better than the competition? Then you’ve probably already lost.…

The Market You Think You’re in Probably Doesn’t Exist

5 Market Strategy Mistakes I Made as a CEO — and How I Help Others Avoid Them. Part 1 As we continue this series on strategic thinking, your thoughtful responses…

Notes of a Contrarian Strategist. Episode 41

Here is a newsletter where I write about cognitive biases in business strategy, mental models for strategic decision making, and thinking beyond KPIs The Deceptive Trap of Experience Experience makes…

Good CEOs See the Distant Future. Great Ones Master the Near Term

Two ideas and one simple tool for razor-sharp future thinking+ CEOs burn tons of energy trying to predict the future — when what really matters is often right under their…

I’ve run 200+ strategy sessions. The companies that succeeded all made the same mistake first.

Imagine this: An epidemic is expected to hit your city. You’re offered two rescue programs: – Program A: 200 people will be saved– Program B: 400 people will die Which…
Svyatoslav Biryulin
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