Protect your market from competition I have a confession to make – I used to love instant coffee. I believed that Nescafé Gold was delicious. Please, tell no one. In…

In the 1930s, France had many far-sighted politicians. They knew that Nazi Germany was a danger and foresaw an invasion. The French minister of war, André Maginot, didn’t sit idly…

Don’t be a sinning strategist Changing our life for the better is simple – we all know what to do. But the world is full of temptations and distractors. So,…

Strive not to be a success, but rather to be of value.” Albert Einstein Once, a client asked me a question. “I have two friends,” he said. “One of them…

1. Strategy and Value Exchange: If you start with marketing analysis, you’ve already lost Creative Mindset vs Market Mindset A few years ago, I saw a large Market Map in…

Don’t Beat the Competition—Make It Obsolete In 1993, a young woman in Florida was selling fax machines door-to-door. She had to wear pantyhose—a dress code her employer enforced. She didn’t…

Create new markets where giants can’t Tywin Lannister said in Game of Thrones: “The enemy who has nothing to lose is the most terrifying.” Small startups often disrupt large businesses…