How Strategic Are You?
Take a quick test and find out Do you know how to not just think strategically — but act strategically too? Answer these 6 questions: 1. Do you have a…
There are no saturated markets — only uncreative executives
Notes of a contrarian strategist In 1999, a coffee chain opened its first store in a country where no one really drank coffee. In 2025, another coffee chain opened its…
Don’t Just Be a CEO — Become The Architect of Your Company’s Growth Genome
Three questions to rethink your approach to business growth Your company grows only when you: 1. identify the sources of growth and 2. align the entire organization around them. ––…
They Lied to You. Strategy Is a Short-Term Tool
Strategy is something you should use every day — and keep refining all the time. They told you strategy is about long-term planning. They told you to create 3-5 year…
The CEO’s skill that most leaders lack
And it’s not the ability to see beyond the horizon. If there’s one skill that CEOs often lack, it’s patience — and CEO patience in strategy is what makes or…
The Most Dangerous Enemy of Your Strategy? Your Own Innovation.
5 Cognitive Biases in Business Strategy I Suffered From as a CEO — and How I Help Others Avoid Them. Part 5 The better your new product, the harder it…
About me
About Svyatoslav Biryulin My name is Svyatoslav Biryulin. I am a former CEO with more than a decade of executive experience. Since 2012, I have served on multiple boards of…
You Will Change. Your Strategy Should Too: The End of History Illusion
5 Strategic Thinking Biases I Suffered From as a CEO — and How I Help Others Avoid Them. Part 4 We know the world is changing. But we forget we’re…
Walmart, Fake Smiles, and Woodshed: the Subject-Object Strategic Fallacy
5 Strategy Mistakes I Made as a CEO — and How I Help Others Avoid Them. Part 3 Many CEOs I’ve worked with said “my strategy” or “our plans,” but…