Strategy as a Leap Three Steps Ahead
5 Strategy Mistakes I Made as a CEO — and How I Help Others Avoid Them. Part 2 Your product is better than the competition? Then you’ve probably already lost.…
The Market You Think You’re in Probably Doesn’t Exist
5 Market Strategy Mistakes I Made as a CEO — and How I Help Others Avoid Them. Part 1 As we continue this series on strategic thinking, your thoughtful responses…
Notes of a Contrarian Strategist. Episode 41
Here is a newsletter where I write about cognitive biases in business strategy, mental models for strategic decision making, and thinking beyond KPIs The Deceptive Trap of Experience Experience makes…
Good CEOs See the Distant Future. Great Ones Master the Near Term
Two ideas and one simple tool for razor-sharp future thinking+ CEOs burn tons of energy trying to predict the future — when what really matters is often right under their…
I’ve run 200+ strategy sessions. The companies that succeeded all made the same mistake first.
Imagine this: An epidemic is expected to hit your city. You’re offered two rescue programs: – Program A: 200 people will be saved– Program B: 400 people will die Which…
Notes of a Contrarian Strategist. Episode 40
Most Traditional Business Metrics Tell Only Part of the Story How do you measure the success of your business? The most common metrics are: 1. Profit 2. Revenue 3. Stock…
🧠 Stop Fixing Processes That Don’t Belong in Your Future
A founder once told me: “We need a strategy… but we’re not ready for it yet.” “Why not?” I asked. “Because even our basic processes — like order intake —…
Not Knowing This Value Equation Almost Cost Me Everything as a CEO
A vacuum cleaner, value exchange, and business profit Many come to business, dreaming of gaining a lot. But they should be dreaming of giving a lot. I didn’t know that…
We Threw Out Our Bold Vision — and Only Then Did Growth Begin
The 8 habits that set deep strategic thinkers apart. Part 1: System thinking The antithesis of strategic thinking isn’t mindlessness – it’s self-obsession. But self-obsession has always been part of…