The Sweet Spot of Fulfillment

How to Be Happy and Successful in Your Work True success requires three key components. If your day ends and you haven’t seen a ‘chase your dreams, work hard’ quote,…

Stop Competing on Features – Start Winning With Feelings

How a Psychologist Can Outperform a Startup Founder Poor businesses view customers as walking wallets. Good ones see them as friends. Great ones seduce them like lovers — charming, amazing,…

The Difference Between an Innovative Product and a Reindeer Sweater

You can’t outspend the big guys — but you can outsmart them Marriage and innovation share more than you’d think — mainly the same mistakes, repeated confidently. This article is…

Strategy That Works: 13 Commandments of Effective Strategic Thinking

Battle-tested ideas to cut through strategic confusion Great strategists are people who once saw the world differently. In this post, I’ll tell you what they see – and you’ll be…

Notes of a Contrarian Strategist. Episode 36

Your numbers exceed the outlook? Hold the champagne. “Sainsbury’s Profit Beat Market Views” – this headline in The Wall Street Journal caught my attention this morning. It sounds like good…

Strategic Flexibility ≠ Spinelessness: The Myth About ‘Agile Strategy’

This post includes a free gift for you! My collection of jokes and one-liners about strategy — Strategy Quips — is available as a free download for my subscribers. You’ll…

Profit is yesterday’s result of the day-before-yesterday’s decisions

As a board member and advisor, I often receive financial reports from the companies I work with. When a company’s profit is below target, my colleagues often ask: “Why did…

You shouldn’t adapt, you should learn

Is the world a safer place than it was in your childhood? When I ask people this question, they usually say no. To them, the world is a bomb loaded…

Strategy in Three Minutes. Episode 35

1. Strategy-related terms: Less marketing – more customering In the 20th century, business strategy resembled military strategy. – Seize territory – Defeat competitors – Treat customer acquisition and retention costs…
Svyatoslav Biryulin
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