Strategy in Three Minutes. Episode 27

1. Strategy and Value Exchange: Young founders know tech. Successful founders know people. When a group of economists studied millions of American companies founded between 2007 and 2014, they discovered…
read more

Want to create a new market? Focus on what others overlook

Don’t look where the light is. Look where the keys are Traditional marketing can teach you how to sell more. It knows how to reach not only your non-customers but…
read more

The world’s longest war was also bloodless

No one was killed or even injured. The war lasted 335 years without a single shot being fired. It was the war between the Netherlands and the Isles of Scilly, located off the…
read more

What is NOT a strategy?

Don’t waste your time on the secondary, focus on the essential “Profit for a company is like oxygen for a person. If you don’t have enough of it, you’re out…
read more

Life’s Strategic Goal: What We Give Up Defines What We Get

Last Friday, we started a conversation about strategic life goals. Happiness as a strategic goal? Sounds like surrender before the battle—when in reality, it’s harder than winning an Oscar. I’ve…
read more

Strategy in Three Minutes. Episode 26

At the end of the article, you’ll find a link to my free mini-book The Plague of Strategic Goals. Enjoy your reading! 1. Strategy and Value Exchange: You don’t need…
read more

Bulls, AI, and Strategic Myopia

Focus on What Matters The bull was breathing heavily. The wounds on his hide, left by the picadors’ lances, burned with pain. The man in front of him slowly pulled…
read more

Apple Vision Pro – a foretold failure

We have many tech companies. But will we ever have human-centered companies? Apple Vision Pro came out a year ago. I was among the skeptics. My biggest question was, “What customer…
read more

Strategy Isn’t a Google Maps Route

The ‘A to B’ Metaphor as an Example of Linear Thinking In strategy, there is no point A – where you are, and point B – where you want to…
read more