blogs - Svyatoslav Biryulin

Strategy in Three Minutes. Episode 35

1. Strategy-related terms: Less marketing – more customering In the 20th century, business strategy resembled military strategy. – Seize territory – Defeat competitors – Treat customer acquisition and retention costs…

Fake Marketing Leads to Real Failure

Stop measuring the unmeasurable I’m writing this in a big hotel in one of Europe’s capitals. I came here to deliver a keynote. It is part of an international hotel…

Strategy isn’t a recipe, it’s a cookbook

In the 1960s, the US and Europe had 5+ car and appliance makers and 10+ clothing brands. The main strategic challenges were to win the competition and to sell more…

We’re malfunctioning computers running outdated software

And that’s the good news Our ‘computers’ – our bodies – are imperfect. They malfunction, get broken, and let us down. But here is the thing – we didn’t create…

Strategy in Three Minutes. Episode 34

1. Strategy and Value Exchange: OUTvestment instead of INvestment When we invest money in something, we call it an ‘investment,’ though in many cases, it’s actually an ‘OUTinvestment.’ Every time…

The Best Plan? No plan

Planning – the art of thinking ahead or the illusion of control? In France in the 1930s, there was no shortage of far-sighted politicians. They knew that Nazi Germany was…

Have you fallen prey to hubris syndrome?

The longer you’re in power, the more convinced you are you deserve it. Even if you’ve made many good decisions in the past, it doesn’t mean all your future ones…

Strategy in Three Minutes. Episode 33

1. Strategy and Value Exchange: Why most AI startups will fail When half-baked tech meets not-so-obvious needs, it is unlikely to succeed. Ages ago, an unknown inventor came up with…

The journey over the goal. The thinking over the journey

Five unexpected truths about planning in business Nanggol, or Land diving, is a ritual performed by the men of the southern part of Pentecost Island, Vanuatu. Men jump off wooden…