We take strategy seriously—sometimes a bit too seriously. And that can get in the way of thinking freely and creatively. When you’re in a good mood, it’s easier to look at yourself and your business from a fresh perspective.
I love cracking jokes, and whenever I come up with a good one, I jot it
down and use it in my posts and articles.
In this booklet, I blended two collections—my strategy jokes and a bunch of my short
musings on the same topic.
Download the booklet

Do you have a comprehensive, working, and winning strategy? Find out by taking the most comprehensive strategy test, the Ultimate Strategy Checklist by Svyatoslav Biryulin. This checklist consists of 25 key questions and numerous additional ones. Download the checklist.

Traditional strategic concepts are overly focused on the organization’s success, turning its customers, suppliers, employees, and society into mere assets or resources for achieving that success. This is the Achilles’ heel of many strategies. In today’s world, companies that follow the path of Servant Strategy—striving to meet the needs of all stakeholders, not just shareholders—achieve greater success. Download the checklist.

Do you have clear strategic goals? Are you confident that your ‘strategic goals’ are genuinely strategic? Use my checklist to evaluate the true strategic value of your goals. Download the checklist.