Short notes from a contrarian strategist
“Market leader” is a term invented by journalists to grab attention.
A company’s market position depends less on its success and more on how we define the market.
And there are many ways to define it:
– The market for white kitchen knives up to 15 cm (5.9 inches) long, priced between $10 and $20
– The market for kitchen knives up to 15 cm (5.9 inches) long
– The kitchen knife market
– The knife market
– The home goods market
Give me ten minutes, and I’ll define your market in a way that makes you a leader.
What truly matters is whether your products are needed by your customers.
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Read also: Synergy — Tried and Found Guilty
Want to know how poorly set strategic goals can destroy your company? Read about it in my book Red and Yellow Strategies: Flip Your Strategic Thinking and Overcome Short-termism.
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