The idea of “competitive advantage” worked well in the 20th century — back when markets had three or four serious players.
Now there are hundreds. Sometimes thousands.
Chasing a competitive edge today is like trying to be your spouse’s favorite… among all their lovers.
Instead of fighting for attention in someone else’s market, build your own.
Create a space where there are no competitors — and customers love only you.
These days, creating your own market is the only strategy for long-term success — and I can help you do just that.