Following the path matters more than seeing around corners
Daily short-termism kills more strategies than wrong forecasts.
Companies go to great lengths to align their long-term goals with everyday tasks.
Most of them use a cascading approach.
But one can’t cascade overarching goals into atomic actions.
It’s easy to think strategically once a year. It’s hard to act strategically every single day.
Central Strategic Principles are a great help.
Give your team some principles that will help them make short-term decisions.
- Which customers are a priority for us?
- Which of their needs do we focus on?
- What value do we create for them?
- What competencies, assets, and processes do we develop to support value creation, and how?
Cascading strategic goals can answer many questions.
Central principles can answer all questions.
A management team is not an orchestra under the command of a conductor, but rather a jazz band. The leader sets the main theme, but the musicians improvise.
––
Svyatoslav Biryulin
Check out my new book, Red and Yellow Strategies: Flip Your Strategic Thinking and Overcome Short-termism.
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