Ride The Value Wave: Turn Your Business into a Value Engine

Think About ‘Horizontal’ Value Waves Instead of ‘Vertical’ Strategies Would you use an ancient stone battle axe to build a modern house? Hardly likely. Yet, we still employ strategic tools…
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The curse of knowledge

Once, I was a guest at a scientist’s house. Other guests were art critics, sociologists, and PhDs. One of them mentioned the “Barbizon school of painting.” Someone else asked him…
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Strategy in Three Minutes. Episode 19

1. Strategy and Value Exchange: Two things that make your decisions strategic Strategy is a set of measures to strengthen a business long-term. A company becomes more potent when it…
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Good CEOs focus on disruptive innovation. Great CEOs win

The pitfall of disruptive innovation Startup founders obsess over disruptive innovation. VCs look for startups that promise disruptive innovation. Yet, ironically, customers are the only ones who neither want nor…
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Rest In Peace, SWOT Analysis

Don’t let it seduce you with its simplicity “Less is more.” “Simplicity is the ultimate sophistication.” LinkedIn feed oozes such platitudes. Overcomplication is rarely a good strategy. But strategic thinking…
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Strategy in Three Minutes. Episode 18

1. Strategy and Value Exchange: Stop chasing competitive advantage. Start creating value uniqueness Don’t drown in a blue ocean. Blue oceans as zones where you can find untapped customers don’t…
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Five Ingredients of Customer Centricity

Customer focus as a strategy The crash of a big dream Tony Hsieh was a dreamer. He believed he could build a customer-oriented yet profitable business. His book Delivering Happiness…
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Blue Ocean Fallacy

During the Gold Rush, gold prospectors searched for a promising location that wasn’t yet occupied by their rivals. Companies seek out market zones or niches with many customers and few…
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Founder Mode Shouldn’t Develop into Helicopter Parenting

Where a founder is a boss, employees turn into minions. You can fire all the employees of a well-established company. It will suffer, but it will survive. If you fire…
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